Our Difference

Since the very beginning we have always done things our way. It takes a lot more work, a lot more effort, but to be the best you must go above and beyond what everyone else is doing and never compromise. We utilise only the highest-grade ingredients in our products including sourcing directly from many countries around the world. Our formulations are science-driven and constantly updated to reflect that, and our history proves we are industry leaders in innovation. We formulate the products ourselves, source the ingredients ourselves, and oversee manufacturing ourselves.

In a market saturated by unsubstantiated and exaggerated claims, ‘bro-science’, and unhealthy stimulant-based products we cut through the hype to provide a range of ultra-premium products that are all founded in real nutrition and real scientific evidence. No magic pills, no unicorns, just supplements that are repeatedly proven to help you in your athletic pursuits. Don’t just be strong – be smart, and never compromise.

Grass-Fed Whey

All our whey is grass-fed

KETO-Friendly

KETO-Friendly

Multiple Keto-Friendly Proteins Available

Happy Tummy Guarantee

Happy Tummy Guarantee

All our products come with a happy tummy guarantee!

Flavour Guarantee

We’re so confident you’ll love our flavours we guarantee it!

Vegan & Vegetarian Proteins

We have both vegan and vegetarian options

No Artificial Flavours or Colours

All natural here!

No Gums

No thickeners or gums are used that can irritate your gut and interfere with protein absorption.